Trade shows are perfect venues for businesses to generate leads, engage in rare face-to-face meetings with existing customers and boost their brand’s visibility. Since 92 percent of visitors attend these events to find new products and services or learn of the latest developments from their current providers, everyone’s goals happen to fall right in line at these events. While exhibitors have a number of options at their disposal, some stand out more so than others.
Not All Booths Are Created Equal
Exhibitors may choose from a few different booth styles, including linear inline, corner, peninsula and island. Various sizes are also available, but 10×10 trade show booths are by far the most popular for exhibiting beginners. Though they may be a bit smaller than other options, they offer a long list of benefits over the alternatives.
- Cost-Effectiveness: For businesses on a tight budget or simply hoping to make a major impression on attendees without a massive investment, 10×10 trade show booths are the obvious choice because they’re the least expensive.
- Affordable Design: Since you’re working with a smaller space, the portion of your budget allotted to design, transport and other aspects is also likely to be more manageable as well. Just how much you save will depend on a number of other factors, but the potential is undoubtedly there.
- Consistency: With only a few slight variations, 10×10 exhibit booths are essentially the same from one venue to the next. Some events only offer booths of this size because they’re working with limited space and staffing. As long as your trade show display is set up for this type of configuration, you’re equipped for virtually any show and won’t have to worry about a great deal of modification prior to each appearance.
- Versatility: Despite working with a smaller space than some of your competitors, you won’t be limited in terms of creativity. As long as you’ve got impressive ideas and a talented exhibit designer on your side, you can do just as much with a 10×10 display as companies with larger booths, if not more. Countless trade show operators and attendees alike insist some of the most impressive exhibits they’ve seen have also been the least expansive.
These are only a few of the advantages of these types of booths. Also keep clients’ and prospects’ viewpoints in mind. For the most part, linear inline booths only have a single side facing the aisle, so onlookers are only coming at you from one angle. You’ll be far less likely to overlook a potential lead than your competitors in peninsula, corner or island booths. This extra attention you’ll be able to give is sure to make a positive, lasting impression.
Making the Most of the Space You Have
In the tradeshow circuit, success is about making the most of the space you have more so than how much square footage you have to work with. As is the case regardless of size or layout, having all the right elements in place is crucial to drawing attention and piquing attendees’ interest enough to make conversions. Certain features are essential to any display.
From highlighting your company’s best features and heightening the appearance of your display to completely transforming visitors’ moods, lighting has the power to draw attention to your exhibit. Although certain restrictions do apply when it comes to the types of lighting you’re allowed to have in your booth, ample options can be used in various ways in your display.
Design encompasses every aspect of your display. Using a color scheme consistent with your brand helps foster brand recognition. Showcasing your company’s values generates interest and credibility. Incorporating various visual elements, fonts and focal points plays a role in drawing in prospects. These concepts apply throughout the features of your exhibit.
Signage is one common and highly effective facet of a display. From hanging signs to stand-up banners, these pieces can be fully customized. Walls, backdrops, trusses, counter spaces and an endless array of other pieces can likewise be used to drive home your message and ensure you stand out well in your 10×10 trade show booth. Most events do have limitations in regard to heights, sizes and placement of these components, but an experienced and well-connected exhibit designer can help keep you in compliance.
Creating a truly effective display means completely immersing visitors in the experience. Contests, promotional giveaways and live demonstrations offer personal, face-to-face interaction, but today’s trade show attendees expect quite a bit more.
Virtual reality stations, touchscreen displays and video tutorials are only a few of the digital interactive solutions at your disposal. They all go a long way toward creating the type of experience visitors are looking for. Both portable and stationary options are available, so they can easily be incorporated into your display and moved around or modified as needed.
Far too many different textures are available to not take advantage of them in every way possible. Tension fabrics; acrylics; hard, smooth finishes and any number of other options can be incorporated into your overall design to make it more interesting and appealing. From your walls and backdrops to display cases and workspaces, virtually every component of the display is a different opportunity to work new textures into the mix.
Foam, carpeting, faux hardwood and vinyl are only a few of the choices you have in flooring for your trade show booth. This aspect can follow suit with your company’s color scheme or be designed in neutral colors to help showcase other elements of the exhibit. Though most people give little thought to their display’s flooring, it’s just as important as all those other factors.
Like any business, you want to pack as much as possible into your 10×10 trade show booth. Still, making your exhibit too busy will actually detract from the visitor experience. It’s important to leave a little blank space here and there. Doing so will help emphasize all those other components you have in place.
On top of all this, think carefully before deciding which employees will be working the display and interacting with prospects. Specialists in the trade show sector recommend having one team member per 40 square feet of space to give employees and visitors optimal room to move and breath.
This means a 10×10 trade show booth is suitable for a team of two. Since you’ll only have two people manning the booth, or three at most, be sure to choose team members who are highly knowledgeable and truly representative of the company as a whole.
All Things Considered
For many businesses, trade shows offer a number of unique opportunities. They provide a chance to reach out to a broad audience on a face-to-face basis. At the same time, they bring together companies and prospects with converging goals.
That being the case, having an extraordinary exhibit is the key to getting the most ROI from the experience. Though 10×10 trade show booths are among the smallest available at these events, plenty of power can be packed into this much space. With each aspect of an exhibit, teaming up with an experienced, creative and dedicated team of designers, builders and even on-site supervisors is sure to work out in your favor.
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.