image decription

Considering Exhibiting at ICUEE? Read This First!

If you’re in the construction and/or utility industries and planning your next trade shows, you will want to keep reading to learn about ICUEE, or the International Construction & Utility Equipment Exposition, a massive construction and utility trade show. Undoubtedly one of the largest, North American utility and construction trade shows, the ICUEE show is kicking off in early October 2019 and held at the Kentucky Exposition Center in Louisville, Kentucky.


New equipment demos, representatives from major manufacturers and information sessions on new technology are just some of the exciting things you encounter when attending this show. Boasting large numbers with more than 18,000 attendees and over 1,000 exhibitors, the ICUEE show has visitors from all over the globe. ICUEE also offers 1.24 million square feet, allowing for more than 28 acres of new products with indoor and outdoor exhibitions. The show is focused on showcasing new products, technology, and industry trends (among many other things) in the construction and utility equipment industries. Previously, ICUEE was named as a Gold 100 trade show (CES took the number one spot) which highlights noteworthy trade shows who “set the gold standard” for shows. ICUEE also offers a number of classes and opportunities for visitors to try equipment and products hands-on, making it an attractive show at which to both exhibit and attend.

Why Exhibit at ICUEE

Beyond offering a space to learn more and see more about what’s going on in the industry, this show offers a lot for your money. The exhibitor marketing kit is very comprehensive and according to the website: “direct postcards with postage to 2,000 customers, customizable email campaigns, show logo/web banners, new product/technologies webpage and media relations support.” Additionally, networking opportunities are endless during the exposition as there are thousands of construction and utility professionals assembled all in one place.

In addition to networking and marketing benefits, this show is unique in what it offers attendees. The sheer size of the show with indoor and outdoor exhibit spaces, gives exhibitors the ability to bring in equipment so visitors can see the products in person, learn about the equipment’s features, and get up to speed with safety advice. The ability to allow attendees to actually try out the equipment creates an exciting and positive atmosphere, which maximizes the sales opportunity for exhibiting companies. Hands-on opportunities make it easier for decision makers to choose a product they want to buy.

There is still time to register to exhibit, so be sure to get your registration in as soon as possible to take advantage of early bird discounts, which end August 23rd! Have more questions? Check out the ICUEE exhibitor FAQs page for more information.

Ready to Exhibit and Need a Booth?

With a show like ICUEE, where the equipment and new products take the main stage, it is important to have a strategically designed booth that accentuates your products and equipment. We can design a booth that will showcase your product and/or services while keeping your branding and messaging at the forefront. Our process is tailored to make your vision to life, and we are dedicated to making that happen. Contact us today to see what we can do for your business.