For those in the automotive industry, the Specialty Equipment Market Association’s trade show, more well known by its acronym SEMA, offers a glimpse at the future of automotive specialty products. With exciting reveals and show-stopping booths, this is one trade show that won’t disappoint exhibitors and attendees alike. When you’re looking to exhibit for the first time at SEMA or you are considering whether you should exhibit at SEMA again, we will walk you through the SEMA show and why it is an excellent trade show that is worthy of participation.
The SEMA show, which focuses on introducing new products for the automotive industry, takes place in November each year and is held at the Convention Center in Las Vegas, Nevada. Last year in 2018, SEMA show brought more than 70,000 buyers, more than 2,400 exhibiting companies, and more than 1 million square feet of exhibit space. Within that space, the SEMA show offers five different exhibit halls focusing on different areas of the market. For example, they have a Performance Pavilion, which is dedicated to both featured exhibitors and first-time exhibitors. Combining newcomers and those who have already created a buzz creates a surefire recipe for success. Other exhibit halls at the trade show focus on collision repair and refinishing; racing and performance; trucks, SUVs and off-road; and finally, tires, wheels and accessories. The trade show concludes with a fun, laid-back cruise parade with 1,500 vehicles organized for an exciting, memorable sight to see. Certainly, this is the premier automotive trade show.
Why Exhibit at SEMA
If the raw numbers do not entice you to exhibit at SEMA, the opportunities that the show presents will definitely persuade you. The SEMA show offers an excellent chance to learn about new products and find out what’s happening in the industry. With educational sessions and product demonstrations, if something new is happening in the industry, you will learn about it at SEMA, making it a worthwhile show to attend. In fact, according to SEMA, 93% of attendees felt it was worth attending, and 87% planned to place orders resulting from the show. That’s certainly a huge ROI!
This show is only open to trade-industry professionals, making it an excellent opportunity for exhibitors. However, though the show is focused on business, automotive enthusiasts will certainly be excited to attend with celebrity appearances and exciting new products. In 2018, some of the celebrities included Nascar’s Richard Petty, Jo Coddington from American Hot Rod, and Indy Car racer Alexander Rossi, among countless others.
Additionally for exhibitors, the SEMA show is conveniently located near our Las Vegas location, making storage, shipping, and drayage cheaper. Team One also offers free onsite show services for our customers, which means we will be onsite for any questions/issues that may arise in addition to handling the handle the set-up and dismantle of your booth.
Need a Booth for SEMA?
It’s not too late to reserve your space for the 2019 SEMA show as registration is happening now. If you need a booth for the show, we can help you with every step of the process from concept to creation. With value-engineering and your vision in mind, we will create a booth that is both cost-effective and beautifully designed. Contact us today to get started!
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.