Exhibiting at trade shows is an excellent way to promote your brand, capture new potential leads, and even make some sales. One key item needed to exhibit at a trade show is a trade show booth or exhibit, meaning the actual display structure that occupies your reserved space at the trade show. Though many companies choose to design and own a custom trade show booth, exhibitors should regard rental trade show booths as another great option due to the flexibility and versatility that rental booths offer.
Whether you rent or buy, trade show booths are expensive! Rental trade show booths, however, are a more budget-friendly option when it comes to up-front payment as well as maintenance costs. Because you do not own the booth, the expenses are significantly less than what you would pay for a custom trade show booth at the time of purchase as well as long-term as you save on not having to maintain or store the booth.
Because rental booths are easily customizable with fabric graphics, they offer a great deal of design versatility. You can change the look and feel of your booth from show to show or even just from year to year. This is certainly a positive aspect of renting a booth as opposed to purchasing one: you have options that can be changed!
Another great thing about a rental booth is that not only do you have versatility with the design of your booth’s graphics, you’re also not locked in to the same design structure and look year after year. You can easily change from renting an island booth to a peninsula or anything in between. The best part is that if you unfortunately find that a certain booth style is not working for your brand, you’re not committed to using it the same way you would be if you had purchased the booth outright.
If your company has a jam-packed exhibit schedule, a rental booth may be an excellent option. You may be able to work out an agreement with your exhibit house if you plan to rent multiple booths for overlapping shows or rent the same booth for an extended period of time. Be sure to discuss your long-term exhibit plans with your exhibit house to make the most of your trade show budget.
Rental trade show booths can still have a number of add-ons, like electric, A/V equipment, and lighting built in. Talk to your exhibit house about how they can incorporate these features into your rental booth.
Flooring & Furniture
Depending on your exhibit house, flooring and furniture may be included in your total rental price, or at the very least, you may be able to include these items at a discount. When you own a custom booth, you rent these items each time, giving you one more thing to coordinate — with a rental booth, you may be able to keep contracts simple and have your options flexible with what you want to use at each show.
Ready to rent?
Overall, choosing to rent your next exhibit booth instead of buying a custom booth can be a wise investment because of its flexibility in a number of areas. Ready to get started? Contact us at Team One today!
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.