When you want to generate a buzz about your business and drive traffic to your trade show booth, incorporating signage and graphics will ensure you’re making the most out of your booth. Beautiful displays will naturally attract visitors, giving you a shot at converting more leads and getting a better return on your investment.
Keep It Fresh
You can have the most stunning display with vivid graphics, but if you’ve had the same display year over year, it may start to blend in. By using fabric graphics, you can easily refresh your signage each year to create intrigue and excitement. Having a fresh display will build interest and keep those attendees who repeatedly attend the show year over year have something to look forward to seeing. Fabric graphics are versatile and lightweight, which is an added bonus.
Digital signs are certainly a testament to the future of trade show booths! By including digital signage in your trade show booth, you can visually stimulate visitors with changing text, colorful displays, and more. The possibilities are limitless with graphic signage. Digital signs are always a great option for driving traffic to your booth. They can also help you make the most out of your existing booth because they can add an element of excitement and help refresh the look of your current display.
When adding new graphics or signage, it is important to stay branded. Branding helps make your business recognizable and memorable. You can stay on-brand by keeping a unified image on all of your marketing materials with the same color schemes, fonts, and logos. Your booth is the largest marketing display you have, so it would stand to reason that you would want it to properly reflect your business. If you do not use your company’s branding in your trade show booth graphics and signage, your booth may appear unprofessional. Staying branded will help give your booth a put-together appearance that will no doubt attract visitors.
Floor to Ceiling Coverage
With trade shows occurring in large open banquet halls, the opportunities to get your messaging across high and low are endless. Whether your booth itself is suspended or you merely have signs hanging from the ceiling, be sure to check in with show supervisors to see if you can get suspended signage to offer show visitors something unexpected and visually appealing. Additionally, make sure that your booth has visually appealing graphics, and don’t forget about the floor! Having a unique floor covering can not only make your feet happy, but it can provide a visual stimulus that will interest show visitors.
Ready to Freshen Up Your Booth Signage?
Whether you rent a trade show booth or have a custom display, we can help you design a booth and incorporate signage that will attract visitors to your booth. With the ability to incorporate dye-sublimated graphics, digital designs, and more, we can make your booth really pop at your next trade show! Contact us today to get started!
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.