No matter what industry you’re in, there is likely an annual trade show that your marketing and sales team attends. Staying current with industry news, networking, and familiarizing yourself with your competitors and what they’re doing are all benefits to attending an industry trade show. Attending a conference is a no-brainer, but when it comes to trade show booth design, even experienced marketers wonder how to make the exciting booth designs come to life. Keep reading to learn how to decode trade show booth design basics!
Trade Show Booth Design Tips
There are a number of things to consider when choosing to design your trade show booth. However, before you begin, you’ll want to determine the answers to a few questions:
- How important of a show is this in your industry?
- What is your purpose for attending — leads? Sales? Brand recognition? Learn about competitors? Something else?
- What is your budget?
When it comes to figuring out what features you want to incorporate, we always recommend answering the above questions, and it’s our biggest trade show booth design tip we offer customers. Understanding why you’re attending, what you want to accomplish, and what you have to work with in terms of budget and time are critical to having a successful show.
Once you’ve answered the questions above questions, you should be on your way to determining your trade show booth size. Typically, your trade show will offer booth space in standardized
square footage, with larger premium spaces in high-traffic areas. Every conference layout is different, so you’ll want to check with your specific trade show organizers to see how the event will be laid out. The most common space used in trade show booth design is 10×10. The 10×10 booth space offers enough for a small pop-up display, a table and chairs and some storage space for containers and marketing collateral.
Larger events or more important trade shows may warrant a 20×20 trade show booth design. This larger space can accommodate a more spacious exhibit complete with the aforementioned features available in a 10×10 space plus furniture, equipment/product displays, and even hospitality features, such as coffee or snack station, for attendees. Read more about this topic here.
When you’re trying to figure out what you want your trade show booth to look like, there are a number of design elements to consider. Do you want your booth to be simple or do you want it to be a show-stopper? Do you want to incorporate lighting and AV equipment? Do you want an elaborate display or an easy-up pop-up banner?
There are a number of different types of trade show booth designs. Your booth could be something simple, which could include panel designs, pop-up designs, banner stands, and fabric designs. Options for more elaborate and larger trade show designs include truss designs or hybrid booth designs. When you pick the right trade show booth designer, the options should be limitless! Read more about this topic here.
Because most companies don’t have the capability of designing, manufacturing and assembling their booth in-house, they must consult a trade show design company. There are a number of companies out there, available online and locally — but what do you look for?
A quality trade show design company will have experience in the industry and a hearty portfolio filled with examples of their work. They should involve you in the process of designing the trade show booth so that you know exactly what you’re getting, and you should be aware of what’s going on at each step of the way. Many exhibitors often complain that they wished the process was simpler or less of a hassle — choose a company that creates a plan, follows it, and keeps you a part of the process.
At Team One Exhibits, we take pride in keeping things simple with smart engineering and proven processes. It’s equally important to us that the customer be well-informed and fully satisfied with the finished product, and our portfolio of happy customers is a testament to that philosophy. Considering designing a booth or looking for a new trade show rental? Contact us today.
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.