Does Trade Show Marketing Work?
Originally published on 4-11-2012
You have to do your due diligence whenever you are marketing, fabricating or preparing for a trade show. Assuming that the worst is going to happen is probably the best way to plan. It’s kinda like that old saying, “You can plan a pretty picnic but you can’t predict the weather.” Over the years more and more businesses have become convinced that the trade show industry works wonders and is a phenomenal way to boost your business connections, sales and influence. Yet there are still many “non believers’ of the trade show industry.
Will Trade Show Marketing Work For Us?
To determine whether or not a trade show exhibition will work for you would be best determined by actually being a part of one. You could also spy on your competition and investigate whether it worked for them or not. You can even ask around to find out if trade shows are popular in your industry. Honestly though, if you’re curious you’ll have to eventually test the waters for yourself to know the truth.
The Trade Show Foundation
Times have changed and so has the way we do business in the 21st century. With so many technological advances, social media platforms, video chatting capabilities, international conversations at the stroke of a key or click of a mouse who know what the best method of business really is? Well, the people who have not gotten rid of the old fashion way of interacting which is face to face.
One of the most powerful ways to handle business is face to face. That’s why the direct sales industry has continued to grow year after year for more than 20 years consecutively. The Power of Presence, this is what keeps the trade show industry so strong and in our opinion will never fade away. We understand the power of trade show marketing from an old school perspective yet we perform with a new technology method.
Trade Show Marketing Questions
If you came here looking for answers the only place you can really find them is on the show room floor. But here are some questions that will guide you in the right direction:
- How many people attended each year for the last two or three years?
- Will there be WiFi or Internet access available?
- What is our strategy and is the entire staff aware of it?
- Can we visit the show room floor before the other vendors arrive?
- Do we have promotional products to give away?
- How can we determine our ROI?
- When prospects stop by our exhibit what will we say?
- What type of exhibit will we need?
- Will Trade Show Marketing Work For Us?
If you have specific questions, or need experienced trade show consultants, simply give us a call. We would enjoy the opportunity to chat and help your business move ahead.