Whether you’re in logistics, long-haul trucking, or a related field, attending a trucking trade show is a must. Trade shows provide an opportunity to gain essential knowledge in a rapidly changing industry. Truckers today are seeing huge changes in regulations as well as advancements in technology. With over one million square feet of exhibit space and over 1,000 exhibitors, the Mid-America Trucking Show is a trade show giant and a premier event for those in the trucking industry. The MATS trade show is held in Louisville, Kentucky at the Kentucky Exposition Center in March each year. Beyond the ability to network and connect with industry professionals, exhibitors and attendees alike have the opportunity to see new products and equipment, learn about regulatory changes in the industry, and much more!
Last year, MATS produced more than 70,000 visitors at the show, which gives exhibitors the ability to showcase their business to a huge audience and gain valuable brand exposure. Additionally, even though MATS is a massive show, it is still affordable, which gives small business a chance to be a part of the action. Linear booths start at $1,300, and island/split island exhibits start at $13.00/square foot, but MATS offers reduced rates for larger exhibits. At a trucking show, you would expect to see trucks! MATS ensures that is possible with outdoor space is available at $5.00/square foot. All booths include booth personnel registrations, exhibitor parking passes, VIP registration for customers, and a complimentary listing in the MATS app and directory. You will also find that there are plentiful advertising packages from which to choose (if you desire to advertise in addition to exhibiting), and there is a social media presence during the show with the hashtag #MATS.
Benefits of Exhibiting at MATS
With a relatively low investment, exhibiting at MATS presents businesses with favorable circumstances to close deals and make new connections. The audience that attends the show is filled with product users, equipment operators, business owners looking to buy, colleagues, and even competitors. Given that MATS is often touted as the largest trucking show in the country, visitors are sure to gain a significant amount of knowledge at the show and from other exhibitors and learning sessions. Past exhibitors also report that MATS is an excellent show to build brand awareness and increase engagement with customers.
Ready to Exhibit at MATS and Need a Booth?
When you’re exhibiting at one of the largest shows in your industry, it is important to have a trade show booth that works for your business and draws the attention of visitors. If you’re considering having a new trade show booth designed for the MATS show next year, we are happy to help learn about your needs and see how we can accommodate them. Additionally, Team One offers a wide variety of rental booths if you’re looking for something new but do not want to commit to booth ownership. We work with businesses of all sizes and can create a memorable booth that will wow visitors regardless of your budget. Our simplistic process keeps things streamlined while keeping you in the loop. Contact us today to get started on your booth for MATS 2020!
Christian has over five years of professional event marketing experience. He has handled everything from on-site labor supervision to managing exhibit design projects in-house. He also enjoys rock climbing and any other outdoor activities. He is a critical thinker who is constantly challenging the status quo.