Trade Show Booth Design
Creating dynamic displays that build branding
Your exhibit display is the cornerstone of your trade show presence. You attend a show to attract and engage prospects, and catch up with existing customers. Having an eye catching presence sets you apart from your competition, and gets you noticed by attendees. We create exhibit designs that strengthen your branding and serve to generate booth traffic.
Every exhibit has a story to tell and provides a particular type of experience to each trade show attendee. Our award-winning design team pays extra-close attention to details and to client expectations. We strive to integrate a vibrant brand experience into the actual display to create a strong and positive impression.
The path to the perfect display design
A trade show display design should be a process of merging critical thoughts with deliberate actions. The first step in the design process is defining the objective. Generally speaking this means knowing the particulars about your trade show marketing strategy, target audience, and how you want to position your company. Other considerations are your budget for a new display design, and design particulars such as booth size and graphics. After an adequate discovery process we will be able to advance to creating design concepts.
Conceptual Renderings & 3D Modeling
The true design process begins with flat design sketches for booth space layout and traffic flow. The designer then develops a plan for “above the floor” structure and elements. Traffic flow and your style of working an event drives the placement of kiosks, tables, pedestals and visuals. When the sketches are fairly well developed the collaborative discussion begins. With input from all stake holders, design adjustments can be made. The designer’s sketches can then be refined into artist renderings and CAD 3D modeling. With an adequate budget we can also develop virtual walk-through for a 360 3D tour through your display.
Moving from display design to production
After you approve your new trade show display design we can move forward to production within a matter of days. If necessary we can postpone production The lead time to produce a custom trade show display varies greatly.