The brief
AAR needed a trade show environment that could shift between high-volume conversations and focused partner meetings without feeling split into separate booths.
The concept
We created a clean aviation-forward island with a strong overhead identity, open product touchpoints, and private meeting zones tucked into the quiet side of the footprint.
The plan
The schedule centered around a fast design lock, early engineering checks, and a pre-show shop review so the install team could move cleanly once the freight hit the floor.
Fabrication
Wall systems, counters, and illuminated brand elements were fabricated as reusable modules so the booth can travel to future aviation shows with minimal rebuild.
Installation
Install was staged by zone: structure first, power and lighting second, graphics last. The result opened clean, level, and ready for first-day traffic.
